Nicole Iacovoni is a Financial Therapist & Licensed Couple’s Therapist with seventeen years of experience who teaches women entrepreneurs how to make tending to their finances feel fun and flirty instead of boring and overwhelming. She writes a crush-worthy newsletter called The Comfy Couch where she dishes on her latest financial crush, offers inspirational ideas for dating your money, and helps ambitious entrepreneurs deal with business drama. Through her trademarked program, Money Therapy, Nicole helps entrepreneurs make more profits, manage their money with Beyonce-level confidence, and transform their toxic relationship with money into a steamy love affair. Nicole has been featured in CNBC, Business Insider, and Elephant Journal. When she’s not empowering women to take a more active role in their financial lives, you can find her chillin’ with her chickens on her little “farmette”, devouring self-help books, and sipping on vanilla lattes. Start “dating your money” and transforming your financial life at www.nicoleiacovoni.com.
a cure for distraction + overwhelm
Hey love!
I innocently opened an email with a catchy subject line- "free resource to gain 1.5K subscribers".
I mean, who doesn't want more email subscribers? Especially if you can boost your list for zero dollars.
Little did I know that I would spiral down a rabbit hole and lose 54-minutes of my life to researching oodles of email marketing-social media-landing page-sales funnel-organic growth- affiliate marketing strategies.
OMG...why did I open that email??? 😫
It completely derailed me from the project I was working on.
And made me feel like I must be doing something wrong in my business...
...and I need to figure out all this marketing/tech stuff pronto or I won't be able to make any damn money.
Do I need a Linktree account? How do I set that up??
Crap- I don't have a clear sales pathway and organized nurture sequence! That's going to take forever to set up!
PANIC. PANIC. PANIC.
Distraction...overwhelm...wave the little white flag and call it quits for the day.
That's how it feels when I get distracted by all the shiny objects.
Do you find yourself getting distracted and overwhelmed by all the business advice, tools, resources, suggestions, blah blah blah too?
Here's what I've learned:
In business, there are MUST HAVES and NICE TO HAVES. (Same goes for life in general.)
When your in the early stages of business (the first 1-3 years)...or you're pivoting your business...or creating a brand new offer...
...focus on the MUST HAVES and nothing else.
MUST HAVES are things like an email account, a website or landing page, and a way to collect payment.
You need those things to run your business.
You don't need a million apps...or social media accounts...or fancy software with all the bells and whistles.
Keep everything in your business as simple as possible.
When you get insanely busy, are making millions of dollars, and have a team of people, you can venture into the NICE TO HAVE territory...and let the people who work for you set all that shit up!
This is your friendly public service announcement of the day!
Money love & hugs, ($O$O$O)
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P.S. Something wonderful is coming. I only talk about it once a year. You'll hear about it soon. Keep an eye on your inbox!
Hi! I'm Nicole.
Nicole Iacovoni is a Financial Therapist & Licensed Couple’s Therapist with seventeen years of experience who teaches women entrepreneurs how to make tending to their finances feel fun and flirty instead of boring and overwhelming. She writes a crush-worthy newsletter called The Comfy Couch where she dishes on her latest financial crush, offers inspirational ideas for dating your money, and helps ambitious entrepreneurs deal with business drama. Through her trademarked program, Money Therapy, Nicole helps entrepreneurs make more profits, manage their money with Beyonce-level confidence, and transform their toxic relationship with money into a steamy love affair. Nicole has been featured in CNBC, Business Insider, and Elephant Journal. When she’s not empowering women to take a more active role in their financial lives, you can find her chillin’ with her chickens on her little “farmette”, devouring self-help books, and sipping on vanilla lattes. Start “dating your money” and transforming your financial life at www.nicoleiacovoni.com.
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